Creating Contagious Commitment
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Creating Contagious Commitment: Applying the Tipping Point to Organizational Change, 2nd edition By Andrea Shapiro, Ph.D.Foreword by Patricia Zigarmi, Ed.D. 200 pages |
Whether you’re an experienced change agent or a novice, you’ll achieve more success with Andrea Shapiro’s Creating Contagious Commitment by your side. —April Mills, engine-for-change.com
Creating Contagious Commitment: Applying the Tipping Point to Organizational Change is essential to anyone interested in the process of organizational change. The book expands on the diverse resources in the Tipping Point computer simulation, which is based on lessons from public health, systems thinking and organizational theory. Creating Contagious Commitment simultaneously provides a solid foundation and helps the reader to think out-of-the-box in order to implement contagious, sustainable change.
Illustrations and examples of change initiatives bring the concepts to life and make it easy for the reader to apply them immediately to his or her own change initiative.
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Praise for Creating Contagious Commitment |
| It is very easy to have good intentions, and even easier to get advice from someone who has good intentions. What is hard is to recognize the landmines on the path to successful change. Creating Contagious Commitment helps identify and think about such obstacles before we encounter them, making the path to change more thoughtful and ultimately more successful. |
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—Dan Ariely, Ph.D., James B. Duke Professor of Behavioral Economics, author Predictably Irrational |
| It is only by effectively influencing people’s beliefs, values and changing social norms that we can change behaviors that get us all to “yes.” Andrea understands this and clearly maps out how new cultural norms can be systematically embedded into any organization. This book is a must have in any change agent’s toolbox. |
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—Peter Faill, M.Sc., Corporate Procurement Manager, Durham County Council, UK |
| Driving and sustaining change in large organizations is difficult and time consuming. Many change initiatives end in failure and frustration. There is no easy remedy for this, but Andrea Shapiro has provided us with a well defined roadmap. We have successfully used both Creating Contagious Commitment and her computer simulation in many of our internal training programs and change initiatives. |
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—Bill Vick, MBL, Global Operations Development Manager, ABB |
| Andrea Shapiro sets the “change table” and doesn’t forget a thing. Linking and integrating change levers, she creates a complete blueprint for rebuilding an organizations culture. |
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—Kathleen Ponder, Ph.D., Global Director Duke Corporate Education |
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Praise for the first edition of Creating Contagious Commitment
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| The Tipping Point is a brilliant computer model of change initiatives as they unfold in large, complex organizations. Change agents need to be informal, keenly aware of the different needs of different types of people, and committed to their purpose. This book shows what to do and what happens along the way, both in the model and in real life. |
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—Art Kleiner, author, Who Really Matters and The Age of Heretics |
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Finally, Shapiro breaks through years of psycho-babble and change-speak with practical, grounded steps to gain employee acceptance of change. Much like bringing Doppler weather radar to the ancient Greeks, her model immediately dispels the silly HR superstitions so many leaders worship. |
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—George Smart, MBA, CEO, Strategic Development, Inc |
| Innovative methods used for introducing the concepts of organizational change to employees are both fun and creative. What really stands out with this book is its accessibility; its direct applications to the world of work; and its practical strategies for effectively managing organizational change. |
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—M. Shields, Ph.D., School of Business, Christchurch College of Education, New Zealand |
| This book is a starting point for anyone involved with leading or driving a business change. Once you have a sense of the levers that are key to spreading change, you will be ready to consider your business change in a far more realistic light. |
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—Roger J. Bushnell, Business Performance Specialist |
| At last! A book that gives us a concise overview of organizational change management plus a practical approach for action. How many times have we heard about projects that fail because of inadequate change management? Finally, a practical, cost-effective solution via the Tipping Point simulation. Bravo! |
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—Helen Sims, Vice President, InfoSENTRY Services, Inc. |
| Few authors get down to the nitty-gritty business of how to do change right. Andrea Shapiro takes managers, change agents and would-be-champions right down to where the rubber meets the road. She shows that success is no accident and that all of us can drive change more effectively. |
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—Carol Willett, VP, Applied Knowledge Group, Inc. |
| For the first time, it is feasible for the majority of change initiatives to succeed! An articulate and accessible approach to the Tipping Point model and to uncover the levers of change in your organization. |
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—Tim Dempsey, President, TimDempseyConsulting |
